As freelancer writers, we know the importance of
social networking in self promotion. Most of us use Facebook and Twitter on a regular basis, and our stats show that we do get clicks from those sources.
Each time we see our links shared by Facebook friends or retweeted by Twitter followers, we imagine the extra clicks we may get as a result of the additional exposure.
Why, you might wonder, with hundreds of friends and followers, are so few people sharing your links?
It's true that freelance writers are a tight group of people who promote other writers
by sharing links and tweets. But look up the meaning of the word share. It is implied that you will also share.
You are free to use social media in any way that suits you. So is everyone else. Sharing of links is not a requirement. But those of us who consider the time spent clicking, reading, commenting and sharing as part of our daily business routine soon have a list of people who promote us. We will go out of our way to promote them.
We can't share everything that comes across our page, of course. Not only will links to our own content be lost in the sheer number of updates, but we may run the risk of alienating the friends and followers we have accumulated as simply readers of the topics we write about.
During writing challenges and toward the end of the month, writers can publish and post links to a lot of articles. If we promoted them all, even with being choosy and only promoting those writers who promote us the most, we could be sharing hundreds of links a day. Sometimes we have to choose which posts to share, which posts to simply click, tweet and comment on, and occasionally, when time is really limited, which links to simply click on and allow to open in a separate window. Luckily, Twitter followers are less likely to be offended by the number of links we promote and will often RT our RT's.
So, if you notice that one of your freelance writer friends is no longer sharing your articles or retweeting you, stop and examine your sharing behavior. Reestablish relationships by taking the time to be a friend and start sharing. It's never too late. Freelance writers are a forgiving group of supporting friends. For some of us, social networking is the only social life we have.
So, how important do you think it is to promote other writers, and how do you manage it with your busy schedule. Please share by commenting.
All written content ©2010 Patrice Campbell unless otherwise noted.